Iliad Solutions: Revolutionising Payment Testing

Summary

Over the past eight years, Iliad Solutions has transformed from being “the best-kept secret in the payments industry” to the undisputed market leader in payment testing.

This evolution has been powered by their innovative t3 platform, exceptional team and a long-standing partnership with us. Acting as Iliad’s outsourced marketing function, Tech Partnership has created and executed a marketing strategy that has increased brand awareness, driven lead generation, and positioned Iliad as a leader in payments.

Contributing to their success has been Tech Partnership’s deep industry knowledge and ability to create unique, targeted campaigns for over eight years.

Services

Iliad Solutions: A Journey to Market Leadership

Iliad Solutions, a pioneer in payment testing and certification, has been delivering innovative solutions for financial institutions for over two decades. Despite their expertise, Iliad faced a significant challenge: gaining widespread recognition in a competitive and evolving market. Eight years ago, they partnered with Tech Partnership to address this challenge and unlock their full potential.

Understanding the Challenges

When Iliad approached Tech Partnership, its innovative t3 platform had already proven valuable in helping financial institutions bring digital payments to market more efficiently. However, their brand recognition did not reflect their leadership and impact within the payments industry. This lack of visibility was slowing their ability to connect with prospective clients and expand their market share.

Key challenges included:

  • Low brand awareness in a competitive industry.
  • Difficulty in articulating their unique value to potential clients.
  • Limited lead generation through existing marketing efforts.

Crafting a Winning Strategy

Tech Partnership stepped in as Iliad’s outsourced marketing function, creating a comprehensive strategy to elevate the brand and achieve measurable results. The approach focused on:

Industry-Specific Insights: using their in-depth knowledge of the payments landscape to craft compelling messaging and content.

Strategic Planning: designing a multi-year roadmap to build awareness, engage target audiences, and drive business growth.

Unique Campaigns: developing highly tailored campaigns that highlighted Iliad’s technical expertise and value proposition.

Delivering Results

The results of this strategic collaboration have been transformative:

Increased Brand Awareness: Iliad is now recognised as the undisputed market leader in payment testing.

Enhanced Lead Generation: Targeted campaigns delivered a steady pipeline of qualified leads, enabling sustained business growth.

Industry Recognition: Unique campaigns and compelling PR initiatives positioned Iliad as a trusted partner to financial institutions worldwide.

Public relations

Pieces of coverage secured through thought-leadership articles, press releases and interviews in 2024.

Web Channel

Increase in traffic since 2016

Campaigns

Connection
rate

Response rate

Building on Success

Tech Partnership’s support has enabled Iliad to:

Launch innovative campaigns that resonate with decision-makers in the payments sector.

Achieve consistent recognition as a forward-thinking industry leader.

Create deeper connections with existing and prospective clients through targeted engagement.

Conclusion

The eight-year partnership between Iliad Solutions and Tech Partnership is a testament to the power of strategic marketing.

By aligning expertise in payments technology with tailored marketing strategies, Iliad has successfully transitioned from a hidden gem to a market leader.

This collaboration highlights how focused, industry-specific marketing can drive visibility, growth, and lasting impact.